Privacy & Security Policy
Effective Date: May 21, 2025
AV Matters, an AVFX company (“we,” “our,” or “us”), is committed to protecting your privacy. This Privacy & Security Policy outlines how we collect, use, and safeguard personal data when you interact with our website, services, or communications.
What Data Do We Collect?
We may collect the following personal identification information (PII) when voluntarily provided:
Name
Email address
Phone number
Company name
Content of your message or inquiry
We also collect non-identifying, aggregated analytical data, including:
Page views and session duration
Referral sources
Device type and browser information
This is typically collected via tools like Google Analytics, Meta Pixel, or similar technologies.
How Do We Collect Your Data?
We collect data in the following ways:
Directly from you via contact forms or email communications
Automatically via cookies and tracking pixels
Through your explicit consent when subscribing to communications
How We Use Your Data
Your information is used to:
Respond to inquiries and provide requested services
Improve and personalize your experience on our website
Analyze site usage to optimize performance
Deliver marketing content (only if you have opted in)
Data Storage and Security
We store your personal data in secure, access-controlled environments. Security measures include:
Encryption of data in transit and at rest
Role-based access controls
Secure hosting infrastructure
Routine reviews and updates of our security practices
Only authorized personnel have access to your data.
Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Upon request, we will delete your data unless legal obligations prevent us from doing so.
Marketing Communications & CAN-SPAM Compliance
We comply with the CAN-SPAM Act and other applicable marketing laws. You will only receive marketing communications if you opt in.
All marketing emails:
Clearly identify AV Matters or AVFX as the sender
Include our physical business address
Contain a clear unsubscribe link
Honor opt-out requests within 10 business days
To unsubscribe:
Click the link in any email footer or contact us directly at:
info@avfx.com | 1-617-254-0770
Cookies and Tracking Technologies
We use cookies to enhance your browsing experience and understand website usage.
Types of cookies used:
Essential cookies: Enable core site functionality
Functional cookies: Remember user preferences
Analytics cookies: Collect data on usage behavior
We do not use cookies for behavioral or interest-based advertising.
Managing Your Cookie Preferences
You can adjust your cookie preferences through:
Your browser settings
Our website’s cookie consent banner
Disabling cookies may affect certain site functionalities.
Third-Party Tools and Data Sharing
We may utilize third-party tools (e.g., Google Analytics, Meta Pixel, YouTube embeds) to improve our services. These providers collect anonymous usage data under their own privacy policies.
We do not sell or share your personal information with third parties for advertising or resale purposes.
Your Privacy Rights
Depending on your location, you may have the right to:
Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Object to or restrict certain types of processing
Receive a copy of your data (data portability)
To exercise any of these rights, contact us at info@avfx.com or call 1-617-254-0770. We will respond within 30 days.
External Links
Our website may contain links to other websites. This policy only applies to AV Matters and AVFX. We encourage you to review the privacy policies of any third-party sites you visit.
Updates to This Policy
We review and update this policy regularly. Any changes will be posted here and take effect immediately upon publication.
Last updated: May 21, 2025
Contact Us
If you have questions, concerns, or accessibility needs regarding this policy, please reach out:
AV Matters – an AVFX Company
info@avfx.com
1-617-254-0770
9 Micro Dr, Woburn, MA 01801
We’re happy to provide this policy in alternative formats or languages upon request.
